SEO: An expert’s top five tips for small business owners | Short Press
During high school Bell was fortunate to have a mother who regularly packed him a home made lunch. What she didn’t realise is that he was secretly selling them in order to fund his first overseas trip to London.
As a budding young entrepreneur, Bell’s entry into business was more ambitious than successful. He dropped out of university after six weeks to launch an online business, which despite its potential ran into supply chain difficulties, impacting cashflow. Down to his last $400, in 2008 Bell decided to give it ‘one more crack’ teaching himself SEO and starting an internet marketing company.
Bell started cold calling clients and within five days had his first SEO client. The money he made he reinvested back into the business, and in six months he opened an office and hired a team member.
As WME Group has morphed from an SEO agency into the largest digital marketing agency in Australia, Bell has experienced the challenges of hiring and managing people, employing 180 staff, mostly Gen Y, at his Melbourne office. He credits reinvesting back into the business and creating a dynamic agency culture as reasons for his success. Bell prefers to keep things ‘in-house’ as opposed to outsourcing and trains all of his international managers in Australia before sending them overseas to set up a local WME Group office.
In 2015 WME Group now has offices in the US, Hong Kong, New Zealand, Singapore, Dubai and Thailand, with Bell overseeing the global operation. Deloitte, SmartCompany and BRW have acknowledged WME Group for being amongst the fastest growing technology companies in Asia. Bell believes there is an enormous amount of potential for Australian business in Asia and has also expanded another of his companies, Appscore, into Hong Kong, Singapore and China
As an entrepreneur chasing his next big challenge, Nick Bell sees investment as an opportunity to explore personal interests while helping others achieve wins. From digital and renewable energy, to the more unexpected, such as an organic restaurant in Hong Kong, Bell is motivated by a desire to explore and overcome the unknown.
2016 Men of Influence List – Men’s Style
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Nick Bell is available to interview, speak or provide his ‘expert tips’ on the following topics:
How we created a dynamic agency culture that kicks goals for our clients
How a university drop-out chased a dream and created a multi million dollar global business
Rags to Riches: How Nick Bell went from $400 to $45million – without a university degree
Why failure can often be your best chance for success
Nick Bell: the self made millionaire on investment and diversifying
The problem with outsourcing – why Nick Bell chooses to keep it all in-house
Doing Business in Asia: How Nick Bell and WME Group cracked the market and the opportunity for Australian business to get involved
Managing and leading Gen Y – Nick Bell shares his strategy for managing millennials
SEO and digital marketing tips for SMEs
The diary of a globe trotting Gen Y millionaire entrepreneur